Privacy Policy 77bet — Protection of Your Personal Data

1. Introduction

77bet ("we", "Platform", "company") is committed to protecting and respecting the privacy of every individual who uses our services. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and the steps we take to keep it secure.

This policy applies to all users of the 77bet website, our mobile app, and any related services we provide. It is drafted in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international best standards in personal data management.

We recognise that your trust is the most valuable asset we hold. We therefore take this responsibility seriously. Every data-related decision is made with our members' interests and safety as the top priority.

2. Data We Collect

We collect your personal information through several channels as you interact with the 77bet platform. The type of data collected depends on your level of usage and the services you access.

2.1 Registration Information

• Full name as per official identification document
• Date of birth for age verification (18 years and above)
• Active email address
• Mobile phone number
• Username and password (stored in encrypted hash form)
• Country and state of residence

2.2 Identity Verification (KYC) Information

• Copy of Malaysian National Identity Card (MyKad) or passport
• Proof of current address (utility bill or bank statement)
• Bank account or e-wallet details for payment method verification

2.3 Transaction & Activity Data

• Deposit records, withdrawal history and wagering history
• Games played, session duration and usage patterns
• Account balance and bonus claim history

2.4 Technical Data

• IP address and device information (device type, operating system, web browser)
• Cookie and session token data
• Access logs and technical error records
• Location information at country or city level (not precise location)

Data Category	Primary Purpose	Legal Basis
Registration Data	Account management & identity verification	Contract performance
KYC Data	AML compliance & age verification	Legal obligation
Transaction Data	Payment processing & financial auditing	Contract performance
Technical Data	Platform security & UX improvement	Legitimate interest
Communication Data	Customer support & notifications	Consent / contract

3. How We Use Your Data

The personal information we collect is used exclusively for platform operations and to improve our services to you. The following is a full breakdown of how it is used:

• Account management — register, verify and maintain your member account.
• Transaction processing — process deposits, withdrawals and all related financial transactions.
• Security verification — detect and prevent any suspicious activity or fraud.
• Customer support — handle enquiries, complaints and technical support requests more effectively.
• Service communications — send important notifications relating to your account, transactions and policy updates.
• Legal compliance — fulfil KYC requirements, anti-money laundering (AML) obligations and prescribed reporting duties.
• Platform improvement — analyse usage patterns to improve the overall user experience.
• Promotions (with consent) — send offers and promotional information to members who have consented to receive them.

4. Data Sharing with Third Parties

77bet does not sell, rent, or disclose your personal data to third parties for marketing purposes. However, in the course of operating the platform, we may share data with the following categories of parties:

• Payment providers — to process deposit and withdrawal transactions. These providers are subject to PCI-DSS security standards and strict data protection agreements.
• Technology service providers — parties that assist us in operating the platform infrastructure, including cloud computing services and security analytics.
• Regulatory authority — when required by law or a valid court order.
• Fraud prevention agencies — to verify identities and prevent money laundering in accordance with legal obligations.

All third parties we work with are bound by legally binding data processing agreements. They are only permitted to process your data for purposes we have specified and may not use it for any other purpose.

5. Data Security

We implement comprehensive technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction.

• 256-bit SSL/TLS encryption for all communications between your device and our servers.
• Passwords are stored as bcrypt hashes that cannot be decrypted.
• Two-factor authentication (2FA) is available and encouraged for all accounts.
• 24/7 security monitoring with automated intrusion detection systems.
• Regular security audits conducted by both internal and external security teams.
• Role-based access control (RBAC) for all staff handling data.
• Encrypted data backups stored at geographically separate locations.

6. Cookies & Tracking Technologies

77bet uses cookies and similar tracking technologies to enhance the user experience and ensure platform security. Cookies are small text files stored on your device when you visit our website.

Types of cookies we use:

• Essential Cookies — Required for core platform functions such as login verification and session security. These cookies cannot be disabled.
• Performance Cookies — Collects information on how users interact with our website to help us improve our services.
• Functional Cookies — Saves your preferences such as language and display settings for a more personalised experience.
• Analytics Cookies — Helps us understand website traffic and usage patterns on an aggregated and anonymous basis.

You can manage or disable cookies through your web browser settings at any time. Please note that disabling essential cookies may affect platform functionality.

7. Data Retention Period

We retain your personal data only for as long as necessary for the purposes stated in this policy or as required by Malaysian law.

• Active account data — retained for the duration your account remains active.
• Terminated account data — retained for a minimum of seven (7) years for legal compliance and financial audit purposes.
• Transaction records — retained for seven (7) years in accordance with Malaysian financial regulatory requirements.
• Security logs — retained for twelve (12) months for security investigation purposes.
• Support communication records — retained for three (3) years.

Upon expiry of the retention period, data will be securely deleted or anonymised so that it can no longer be associated with any specific individual.

8. Your Rights Over Personal Data

Under PDPA 2010 and our privacy policy, you have the following rights regarding the personal data we hold about you:

9. Protection of Children's Data

77bet services are strictly for individuals aged 18 and above. We do not knowingly collect or process any personal data from anyone under 18 years of age.

If we discover that personal data belonging to an individual under 18 years of age has been collected without proper age verification, we will take immediate steps to delete that data and close the relevant account. If you believe your child has registered on our platform, please contact our customer support immediately.

10. Links to Third-Party Websites

The 77bet platform may contain references or information relating to third-party services such as payment providers. Our Privacy Policy does not apply to those third-party websites or services.

We encourage you to read the privacy policy of each third party you interact with separately. 77bet is not responsible for the privacy practices or content of any third party.

11. Privacy Policy Amendments

77bet reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our operational practices, legal requirements, or technological developments.

Members will be notified of any material amendments via in-platform notifications or email at least seven (7) days before the changes take effect. The "Updated" date at the top of this document will always reflect the latest version. Continued use of the platform after the effective date of any amendment constitutes your acceptance of the updated terms.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data by 77bet, please contact us through the following channels:

• Privacy Email: [email protected]
• Live Chat Support: Available 24/7 via the chat icon within the platform
• Response time: Within 3 business days for general inquiries; 21 business days for formal data rights requests

Our Privacy Team is ready to assist you with any enquiries and will work to resolve every concern promptly and transparently.